It’s critical to know exactly why you are building your site and who for. Remember this question? We’ll talk now about the first step in using this information, Keywords. Keywords are what drives search engines. The idea is that a search engine wants to return a page in a search about something that the searcher is looking for. It’s doing this by looking at what was entered into the search box (the keywords) and then trying to match those keywords with pages in its database.
A Key Phrase is just a few keywords together. Researchers tell us that very few people just use one word to search any more and are getting more sophisticated. Imagine you are a potential visitor to your site. What keywords or phrases will you type in to find it? Take a blank piece of paper. Now, on your piece of paper, write down as many words or phrases as you can that you as a potential visitor would search for to find a site like yours in a search engine. Here’s an example. For a site about baby names you might have:
• Baby names
• Popular baby names
• Most popular baby names
Notice how I didn’t use “baby”. People that are searching on that term might be looking for who knows. At this point we don’t want to be too general. Try to write 20 to 30 keywords or phrases on your piece of paper. If you’re having trouble coming up with keywords, ask your partner, friends or family members which keywords they would use to find your site. At this point you should have a list of no less than 20 keywords or phrases at your disposal. It's also important to affecting on SEO.
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