Tuesday, March 8, 2011

SEO Tips For Keyword


Right, now we need to do some research. We need to find out how many people are searching for our keywords and phrases. What we need now is a tool to tell us this information. The big gun here is something called Wordtracker. It costs just under $10 for a 3 day subscription, but the information it gives is worth it. If your site depends on traffic, then I recommend this tool. Two other free tools work also, but just don’t give the detail.




http://www.digitalpoint.com/tools/suggestion/

http://inventory.overture.com/d/searchinventory/suggestion

I use these almost on a daily basis. It allows you to find out which keywords people are using in their searches, which as I’m sure you will agree is very valuable information!
The digitalpoint tool actual includes data from Overture, so if you are only going to use one tool, use that one.

Start at the top of your keyword list that you wrote earlier and enter each one into the text box. As you can see, the term suggestion tool returns a list of keywords and how many times they were searched for during the last day. As you type each of your keywords into the text box and see the number of searches, write that number down next to your keyword on the page. As you are doing this, you’ll also come across key phrases that people are searching on that you didn’t think of. Include them too.

You should now have a list of keywords with the number of searches for that keyword from last month on your page. To get the 5 most popular keywords, simply take the 5 keywords with the highest number of searches. Write them down in order of most to least popular. You should now have your list of 5 popular keywords, maybe something like this:

778231 baby name
68325 baby girl name
63222 baby boy name
38285 odd baby name
33583 top 100 baby name

Next we need to get an idea of the competition. Go to Google and enter in your first key phrase in quotes. Like this.

type in the search bar google “baby name”

Looking at the right of the Google search, you’ll see what the
competition is:



Not bad, only 3.8 million sites we have to beat. Well, you didn’t think this would be easy did you? Take your search terms and for the ones you have narrowed down to find out your competition and add that as a 3rd column. Make sure you remember to search in quotes, that looks for these word as a phase rather than just anywhere. These keywords are going to form the basis for all of your site optimization strategies. Keep your keyword list with you as you read through the rest of these articles.

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