Tuesday, March 8, 2011

Start at the beginning: Site Goals

Why do you want traffic?

important is thinking about what your viewers will be gaining from visiting your site. The answer to this question will form the underpinnings of your search engine optimization efforts.

Now you have thought some what about who is going to visit your site, we can talk about the how. Publishing your site is only a very small step in the path to having it get traffic. Unless you do something else, your site will just sit there and no-one will know it exists. Unfortunately, unlike Kevin Costner’s “Field of Dreams” Build it and They Will Come is not true on the web. So, how can you get visitors to your site?

Well, there are several ways to get the word out to tell people that
you exist.
1. Submit your site to directories
2. Post links on other sites
3. Have your site appear in search engines

Now, the reality is that to have any significant traffic, you need to do all three of these. They are all inter-related from the perspective of SEO. In this guide we will look at a rough process starting from a brand new site to try and achieve the SEO results you want. First a little word about some software called “Information Retrieval Based on historical Data” (that’s Google to you and me).

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