Engines use your domain name as a factor in the Search Engine Results Page (SERP). Now there is a lot of debate here, some think that branding for the viewers is more important than having a keyword in the URL, its google.com not searchengine.com! But, if you can combine both, then great! Notice my domain is www.compassdesigns.net. This will get me a little boost if someone searches for “web design”, but still retains some branding.
