Webmaster and Search Engine
Since 1997 the company realized that several search engines [webmaster] (website manager) do everything to be indexed at the top of search results, including in ways that manipulative and illegal. Infoseek, one of the first generation search engines, make improvements in their algorithms to prevent manipulation by "meta tags" are not relevant.
However, in some ways the search engines are also aware of the great economic value of the ranking of search results, and they sometimes have vested interests of the SEO company's activities. Some search engine companies to send representatives or be a guest at events held regularly SEO community.
Major search engines like Google and Yahoo to provide programs and guidance that enables webmasters to optimize their site for well indexed. Google provides Webmaster Tool application (you must have a Google account in order to see this tool) and introduces an XML-based sitemap their standards, while Yahoo! provide Site Explorer program (also must login with your Yahoo! user account) that enables webmasters register the URL of the site, check the number of their web pages have been indexed in the data-base Yahoo, and view information of incoming links. However, search engines do not tolerate SEO methods are manipulative and justifies any means.
However, in some ways the search engines are also aware of the great economic value of the ranking of search results, and they sometimes have vested interests of the SEO company's activities. Some search engine companies to send representatives or be a guest at events held regularly SEO community.
Major search engines like Google and Yahoo to provide programs and guidance that enables webmasters to optimize their site for well indexed. Google provides Webmaster Tool application (you must have a Google account in order to see this tool) and introduces an XML-based sitemap their standards, while Yahoo! provide Site Explorer program (also must login with your Yahoo! user account) that enables webmasters register the URL of the site, check the number of their web pages have been indexed in the data-base Yahoo, and view information of incoming links. However, search engines do not tolerate SEO methods are manipulative and justifies any means.
PageRank system, although applying a complex algorithm, later also no longer fully able to deal with tricks and manipulation. A number of webmasters and SEO practitioners have developed several methods that take advantage of how the PageRank of web pages for their clients are at the first rank search results. Google has officially banned the use of some illegal techniques such as link farming, doorway pages, keyword stuffing, and auto-generated pages or scraper pages. Site or SEO services that remain menggunakanannya danger will be removed from the search index.
The threat of Google and other search engines rather than just snapping. Some companies SEO services and their clients who do not heed the ban was to receive a serious penalty for their illegal acts. In 2005, Matt Cutts of Google says that the URL of an SEO firm called Traffic Power and their clients have been removed from Google index for using illegal SEO techniques. Another famous case was when Google in February 2006 to remove the company's web site BMW and Ricoh Germany from the list because of proven SEO methods are manipulative. BMW and Ricoh immediately apologized to Google and improve their sites. Google then re-enter their web site into the search index. But the scandal still leaves a bad image and embarrassing for both companies.
Under the official guide the search engines, SEO is not illegal technique along the process follow the ethics and rules. This is to ensure each website to obtain equal opportunity in the search, and ranking is done by an objective, where the greatest role in determining the ranking of a web page is the quality and benefits for Internet users.
The threat of Google and other search engines rather than just snapping. Some companies SEO services and their clients who do not heed the ban was to receive a serious penalty for their illegal acts. In 2005, Matt Cutts of Google says that the URL of an SEO firm called Traffic Power and their clients have been removed from Google index for using illegal SEO techniques. Another famous case was when Google in February 2006 to remove the company's web site BMW and Ricoh Germany from the list because of proven SEO methods are manipulative. BMW and Ricoh immediately apologized to Google and improve their sites. Google then re-enter their web site into the search index. But the scandal still leaves a bad image and embarrassing for both companies.
Under the official guide the search engines, SEO is not illegal technique along the process follow the ethics and rules. This is to ensure each website to obtain equal opportunity in the search, and ranking is done by an objective, where the greatest role in determining the ranking of a web page is the quality and benefits for Internet users.
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