The easiest way to get links to your site is to ask for them. It will cost you the time it takes to write an email... and space on your website for a reciprocal link. For some publishers, that return link can look like a price too high. A website created to sell plumbing services should only have information about the services the plumber provides. It doesn’t really need to have a page with links to sites about pipes and water supplies.
For AdSense publishers though, adding reciprocal links can be an opportunity rather than a burden. Place a list of links above a text link unit and you’ll help to blend that unit into the page.
And you don’t have to place a link in a special list. If you have a blog, you can create an entire blog entry about the site you’re linking to. That publisher will be getting a special recommendation, so he’ll be happy. And you’ll be getting a new content item... and the sort of online friend and business associate that helps build successful online companies.
More difficult than deciding where to put the return links is deciding which sites to exchange links with, especially as each search engine evaluates source links in different ways... and none tells us how it does it.
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