Better to choose keywords related to what products or services that are sought after and not focus on your business name, of course this is not entirely correct. For those who want a web site owned by a source of visitors who will be a customer and revenue source is highly recommended. But for companies that are large or well known person and is building Corporate image would be more appropriate to use a company name. One of the keywords that interest me and has been optimized by so many sites are: "Bali-hotels" and "Bali maps". If you look at his hit on keywords research tools, hit very high. Of keywords that we can see two comparisons:
* Hotel is a tourist accommodation that is needed people on the move (primary needs), while the "maps" or a map is only needed as a guide for the uninitiated a location.
* Hotel is a huge business in comparison with a map.
From one point we may conclude that the keywords the hotel will be more searchable on keywords maps.
The comparison we can see in the picture.
While from the point the two can be summed up in the scope of Seo, keywords hotel will be more optimized by the hotel sites, because of them that it expects orders from the guest rooms.
If observed, the two keywords are most needed by foreigners who traveled to the "Bali" in existing tourist destinations can be ascertained the value of conversions that have been optimized site visitors are visitors from outside Bali or abroad. But in the table below the number of hits both those keywords look weird!
It can be seen, the two keywords "Bali hotels" and "Bali maps" have become victims of seo and the more severe are the keywords "Bali hotel" is because many sites that perform optimizations on this site. Big hits on keywords that did not come from the prospective customer, prospective customer or service user. But no more than a hundred times searching of webmasters who check their websites position on search engines.
We're no longer able to determine with any tool with the potential customer how many actually use those keywords. One more potentially devastating effects for a pocket lighter, the cost of your traffic might not be the candidate of potential customers, but more than your competitors.
What's wrong? The answer does not exist!. From this case we only need to be more rigorous in analyzing the number of hits, keywords popular keywords. And this is one more benefit if you are optimizing on keywords more specific such as for example "cheap Bali hotel" or "cheap Bali vacation package". And of course the case that the same might happen again.
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