Choosing Keyword

Keyword research and acquiring keyword stats is an extremely essential aspect when finding those elusive niches on your webpages. If you neglect to do so, you might be losing out on some valuable Google "real estate", and end up unfound on the backpages of Google. Thankfully, acquiring keyword stats doesn't need to be time-consuming or difficult! There are numerous keyword analysis tools available which offer differing degrees of data. One of the top keyword research tools, "Market Samurai", offers data for several different variables. These factors are separated into four categories: Organic, AdWords, Competition, and Commerciality.

ORGANIC FACTORS

    * Total Searches- the average volume of searches the keyword or keyword phrase gets on a daily basis. This is definitely one of the more important factors in order to pick a keyword. What is the minimum amount of searches per day you must shoot for? That all depends upon which team you ask and what your niche is. I personally set the daily minimum to at a minimum 25 searches a day.
    * SEO Traffic- This stat correlates closely together with the Total Searches result. It's defined as the daily clicks the #1 site could be ready to receive for that chosen keyword.
    * Phrase-to-Broad- For the most part, the higher this is, the better. It's the chance your site will come up when a broader term is searched for. I would set the minimum of this to 15%. If it's under that, it may be a questionable term.
    * Trends - Has the traffic for your keyword increased or decreased over the past few months? Check out the "trend" bar-graph to find out.

ADWORD STATS

    * This system also has comprehensive data for the pay-per-click advertiser.
    * AdWords Traffic - The total number of clicks the #1 advertiser could expect to get for the potential keyword.
    * AdWords Click-Thru-Rate - The percentage of people who click on the #1 ranked advertisement in Google, as a percentage of total traffic, for a potential keyword.
    * AdWords CPC - The amount you would expect to pay if you were the #1 advertiser for the potential keyword.

COMPETITION STATS

    * SEO Competition - Easily about the most important factors when choosing a keyword. It's the quantity of competing web sites designed to use a similar keyword or keyword phrase of their website. Generally, I look for SEO competition under 30,000.
    * Title Competition - The volume of webpages that have the chosen keyword inside the title of the page/post.
    * URL Competition - The number of websites that contain the phrase or term a part of their URL.
    * Title/Comp - The ratio of Title Competition to SEO Competition. A keyword which has a lower percentage here can indicate a weak market.
    * AdWords Competition - Represents the quantity of marketers bidding over a keyword.

This helps you this information because it is crucial! Be certain in include your targeted keyword phrase in YOUR title and URL.

COMMERCIALITY STATS

    * OCI - an indication of the chances that somebody hunting for a keyword is considering the purchase of, in opposition to just browse, for information. (E.g. "running shoes" have a 88% rating compared to 16% for "how to run fast")
    * AdWords Value - The total daily cost a #1 ranked Google AdWords advertiser might anticipate to receive if advertising for a keyword.
    * SEO Value (SEOV) - The total daily value of traffic that a web-site ranked #1 in Google for a keyword could potentially achieve.

With the assistance of these keyword stats you are able to make an informed decision on which keyword or keyword phrase will get you to the top of Google!